How to fix duplicate content issues on your websites

A well-reputed American columnist and essayist once said, “There is no such thing as an original idea.” Whether someone agrees or disagrees with this assertion. When we talk about duplicate content seriously, this technically can harm your website in the search engine. This can be a number of reasons why unique content is always king for search engines. Therefore, in this guide, we will examine how to fix duplicate content issues on your websites.

What is Duplicate content?

Google defines duplicate content as substantial blocks of content that are either substantially similar to or entirely identical to other content inside or across domains. For the most part, this is not a deceptive origin. Or in layman’s terms – Duplicate content refers to similar content or identical content that is published on multiple URLs across different websites or the same website. This can negatively impact the ranking of a website on a search engine and user experience. Because duplicate content can create several issues, such as republishing a blog, similar product descriptions, or even accidental technical issues.

1- Create Unique Content –

• Rewrite Content – Unique content often generates organic leads and builds trust among website visitors. Instead of copying and pasting, make an effort to rewrite the updated and informative original content.

• Add value- content should be more engaging for this, add value, such as providing new insights, examples, and data support to your points.

• Differentiate content – Before posting content on the website, ensure that similar content is tailored and easily comes to the domain of the search engine without technical issues.

2-Implement 301 Redirects –

301 redirects are a tool that addresses duplicate content issues. It redirects duplicate content to the preferred, canonical version of content. It is also very useful for resolving the www and non-www versions of websites and for redirecting old URLs to new URLs.It  has more segments, such as

• Duplicate content should be permanently removed.
• Consolidate duplicate content.

3-Utilize Canonical Tags-

This is used to specify the preferred version of a webpage when duplicate or copied past content(similar content) exists on several URLs.It is very helpful for pagination and filtering scenarios where different URLs might be applied to the same content.

Other Key strategies –

1 -Meta Robots noindex tag- You can use the meta robots noindex tag to address duplicate content issues on a webpage. This tool informs search engines not to include those pages in their index and blocks them from competing with original content.

2-CMS- it is a crucial part of digital marketing. We can generate a canonical tag using a content management system(SMS). It is a software that empowers you to create, manage, and modify digital content without expert in coding. It manages URLs effectively.

Key Features of CMS-

● Content creation.
● Digital asset management.
● Collaboration.
● Content delivery.
● Optimization.
● Integration.

3-SEO audit tools- It is a software application or methodology used to comprehensively check a website’s performance in search engines. These tools help analyze on-page SEO, off-page SEO, site speeds, and technical SEO issues, and enhance website visibility.

4-Track your performance – various tools are available to track the performance of website issues, such as Copyscape, SiteLiner, Grammarly, and Semrush are more effective and reliable ways to identify and fix duplicate content.

Final words-

With the above guidance, you can easily fix the duplicate content issue on your website. That empowers websites in search engines.