Many organisations have started taking help of various social medias such as Facebook, Twitter, Linkedin etc. to boost their business because of their effectiveness and wide approach. Especially when they combine techniques such as video marketing, RSS feeds and blog marketing, they can help you to reach the search engines with lightning speed. A message packaged using audio & video podcasts, articles and blogs items when comes on social networking sites like Facebook, Twitter, LinkedIn etc. , it helps in brand promotion. Before you realize it, a large number of people starts following you all over the world by sharing the information you have provided online using their own networks. Therefore, SMO services has emerged as one of the most effective strategies of promotion.
Social media optimization for marketing purpose is just like relationship building. The time you dedicate on your target audience by replying to their comments regarding your articles, blogs, videos or other such information builds a productive relationship between you & your target audience and helps you in the long run.
Finding people on social networking sites and sending friend request to them is a tiresome work and requires lot of time. Moreover, some sites have put a limit on the number of friends one can make in a day which makes this process slower. So, you can’t rely on this method for long run. On the other hand, if you become visible your target audience will come to you. Now the question arises, how can we become visible? Answer is very simple. Update social pages of your company status on almost every alternate day. If people see you doing that, they will automatically approach you. You can also update custom background of twitter and use facebook cover page, post and share with social media platforms manually. Similarly you can create hub pages , pinterest dashboard, create local listing with google , yahoo and with other popular search engines.
In real world, you make your friends by going out and meeting people. Similarly, in online world too we can make social networking friends by spending some time on net. If you answer their queries or provide free advice on some subject, you can develop a strong relationship with them. The more you help people out, the more good reputation your company will get. Just keep in mind that social media optimization helps to grow your business and branding of your web visibility by developing good relationships.